Gayle Lynn Falkenthal, APR, Fellow PRSA: 619-997-2495 or

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Students Build Construction Career Opportunities at Biztown San Diego

Media Contact: Gayle Lynn Falkenthal, APR 619-997-2495 or

(San Diego, Calif.) - Parents expect their children to learn math and reading skills as part of their basic education. They study the humanities, science, art, and participate in health and fitness education.

While math and reading skills remain the focus of our educational efforts, there is a realization that financial education as well as business literacy must be integrated into a modern learning framework, starting at an early age.

Fifth grades try their hand at a plumbing project at BizTown San Diego.

Young people interact with financial services at an ever-earlier age. Forget being handed a few paper dollars as an allowance. Kids learn to use credit and banking services via mobile phones. They spend money on games and download music via technology without realizing the consequences of running up a tab they can’t see and sometime don’t understand.

The successful addition of financial education in an already taxed school curriculum is challenging in numerous respects: lack of time, lack of funding, lack of materials and sufficient expertise; lack of overall accountability. The result: according to the International Network for Financial Education, recent surveys show low levels of financial literacy among youth, lower than in previous generations.

This is where Junior Achievement’s “BizTown” program steps in and proves so vital to the economic growth and prosperity of our region. JA BizTown is a two-story, 10,000-square-foot “mini city” made up of 19 storefronts representing real and familiar San Diego businesses and organizations. Each storefront displays the logo and brings the business to life for the students.

Associated Builders and Contractors of San Diego moved into “BizTown” with its own storefront earlier this year and held a formal ribbon cutting ceremony on February 20. San Diego City Councilmembers Chris Cate and Scott Sherman were among the honored guests.

San Diego City Councilmember Chris Cate (left, vest) with ABC San Diego instructor Scott Holland at BizTown San Diego.

The workspace features a workbench, sets of tools, safety equipment including vests and hardhats, and a desk with computer where office management takes place.

During visits to BizTown, fifth grade students from throughout San Diego County explore different types of workplaces and the different types of jobs performed in those workplaces. They also learn basic economic principles, such as buying supplies, issuing invoices and producing paychecks.

Students apply and interview for jobs several weeks before they arrive at BizTown. They study a curriculum teaching them about business and employment. Each student gets “hired,” works, earns “wages” and manages a checking account.

The 4.5-hour simulation includes two town hall meetings and three business meetings in the shops. There is a mayor and a judge, both elected among the students visiting BizTown each day. Jobs include sales, accountants, business managers, medical professionals, TV reporters, and skilled construction craft professionals.

ABC’s BizTown construction shop gives students the opportunity to complete a hands-on plumbing project assembling the pipes for a bathroom sink and two electrical projects - wiring a doorbell and LED lights. Instructors provide supervision and assistance, but the students themselves read and discuss the instructions, select their tools, and practice good safety procedures throughout.

“We want to encourage students who have a talent for building things and problem solving to consider the construction industry as a career path,” said Katie Hansen, ABC San Diego Community Affairs Director. “We teach them it’s about a lot more than just figuring out how to build something, it also includes design, management, training, and safety. It uses all the math and reading skills they are learning in school. It’s a career for girls as well as boys,” added Hansen.

BizTown’s business owners leave students with a sense of the many possible career opportunities open to them, and how to plan their education now to be prepared to pursue a job that interests them and uses their skills.

About 150 schools throughout San Diego County participate in the program each year. Annually, the organization reaches almost 14,000 students through BizTown and 50,000 students through its other programs.

Junior Achievement is a nonprofit organization supported through community support, successfully bridging the financial and business literacy gap. For more information about Junior Achievement of San Diego, visit

ABCSD  I  13825 Kirkham Way Poway, CA 92064  I  Tel: 858.513.4700  I  Fax: 858.513.2373  I  I

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